How to Use ALL Social Media Effectively

By Laura Arenas - NextGenVest Global Business Ambassador - Isidore Newman School - New Orleans, LA

Never worry about how your social media makes you look with these smart tips.It’s that time of year where you can hear brains frying over spring midterm exams; smoke coming from pencils and eraser marks flying everywhere and anywhere. But there’s a light at the end, and that light for the majority of us is spring break.

Traveling and mingling, it’s a time when social media is at its most active. But be careful what you post, it can follow you forever!Follow these tips on how to use social media effectively and you'll be prudent and popular.

For All Platforms:

Win the Bio Section.

Almost every social media platform has a section where you can put a little bit about yourself, some would even argue the bio is the new resume.

Use this area to highlight your achievements and interests. Are you class president, interested in environmental causes, and on the dance team? Mention that!

Share Your Accomplishments.

If you just won an award or an honor; don’t be afraid to share that with the world. You deserve it!

That being said, be cautious about what you share – The general rule is: if you don’t want your grandmother to see it, you probably shouldn’t post it. While this may seem elementary, it’s useful in deciding whether or not to post something questionable.


Choose an Appropriate Handle.

Your twitter handle is how people find you on Twitter. Professional options include variations on your name, a nickname, or fun title. You can be creative with handles but, keep this in mind, choose a name you wouldn’t be embarrassed to give if the admissions officer at your dream school asked you to write it down.

Be Careful What You Retweet.

While there may be some hilarious twitter accounts, remember that what you retweet is public. Therefore, something inappropriate that you find funny might not be funny to everyone checking out your account.


Untag Ruthlessly.

You may know not to post something online but your friends… they might not, and he or she might tag you in a photo or post that you do not want to be associated with. If that happens, click on the photo and go to Options, hit “remove tag” in order to untag yourself. If the photo is incredibly inappropriate, you also have the option of reporting the photo and requesting it be removed.

Manage Your Privacy Settings.

Because of the complex privacy settings on Facebook, you can show as much or as little to non-friends, and even friends, as you want. Work the settings to make sure that your profile looks great to people looking you up.

Clean Up Your Likes.

Your Likes are visible, depending on your settings. So if you choose to keep them public, make sure you are liking appropriate and relevant pages only. Facebook is one of the oldest social media platforms out there, so there might be pages you liked a long time ago that you don’t want anyone seeing now.


Post With Discretion.

A picture’s worth a thousand words and, while you only have 140 characters on Twitter, Instagram allows you to portray yourself practically limitlessly using images. This gives you a lot of power, be careful to use it wisely.

Never post anything that puts you into an incriminating or inappropriate light.  However, post to your hearts content your achievements and fun, appropriate activities. You can even use Instagram to promote your school clubs, side projects, and exercise your photography skills.

Know What Is, and Isn’t, Hidden.

Even if your account is set to private, be careful - Unlike Facebook, Instagram does not have detailed privacy settings.

You have the option of making your account private, but once you accept a follow, they can see your likes, who you follow, tagged photos of you, and places you’ve taken photos.  Be aware of that with your daily activity activity.

Want to become a NextGenVest Global Ambassador? Click Here to Apply.